Singularity
Pepsodent wanted to engage consumers in a very unique way for creating awareness about oral hygiene and establish the habit of brushing two times a day.
Challenge
Create awareness about oral hygiene and establish the habit of brushing two times a day in an interesting way.
Solution
We developed a virtual reality game where one can get into the world of oral cavity where players can shoot germs with Pepsodent and kill them all in an intense battle against time.
Impact
Successfully promoted the idea of brushing twice: day and night. It reached 10 million people, 8 million people viewed the video and received 12 million
impressions over the time duration of the campaign.


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