Purnota Launching Animation : IDLC

Purnota is a loan product particularly focused towards women entrepreneurs offered by IDLC Finance Limited. This is one of the early women focused financial product offered by any financial instituation here in Bangladesh. On launching we were given the brief to showcase the story of a common women entreprenuer. We thought to ourselves what are the challenges and obstacles that a women entreprenuer needs to face? The animated content is all about that reality.