We often find ourselves complaining about our city being all dirty and messed up, no? Why is that? Because people litter here and there and which has become a habit of the city.
To raise awareness against this bad habit, Fresh Tissue wanted to do something about it in an interactive way. So we came up with the ‘Mr. Bin’, a talking dustbin with a witty personality which can call people to come over and talk with it. Besides inviting people to use dustbins sensibly and make a healthier environment, ‘Mr. Bin’ gave away amazing gifts to the people who acted sensibly by using a bin while disposing waste. Through this campaign Fresh Tissue gained top of the mind awareness with some fun engagements creating a huge social impact.