MGI: Mix Reality

Meghna Group of Industries wanted to showcase their huge factory facilities and industrial aspects at Bangladesh Brand Forum’s flagship event “Digital Marketing Awards 2018” in an innovative approach. So, we came up with the idea of creating a mixed reality experience through which core marketing personnel from different sectors could know about the huge industrial aspects of Meghna Group of Industries in a very minimal but interesting way. This was a unique on the ground experience and was the first of its kind where the participants could answer to some simple quizzes and win gifts. Meghna Group of Industries could reach to the elite marketing personnel quite well and create a buzz through this campaign.